Apparel Industry in the EU–China Exports and Circular Economy
Designing a Three-Dimensional Woven Fabric Structure as an Element of a Baby Stroller
High-Performance Workwear for Coal Miners in Northern China: Design and Performance Evaluation
Economical and Social Dimensions of Unionization in Turkish Textile and Clothing Sector
Bending Failure Behavior of the Glass Fiber Reinforced Composite I-Beams Formed by a Novel Bending Pultrusion Processing Technique
Regenerated Cellulose/Graphene Composite Fibers with Electroconductive Properties
Analysing Service Quality and Its Relation to Customer Satisfaction and Loyalty in Sportswear Retail Market
The sportswear industry has a growing market globally. In the sportswear retail market, where the primary focus is on providing customers the product, but provision of the necessary ancillary service also takes place, the service quality and its relation to customer satisfaction and customer loyalty are important. With an attempt to find out this relationship, the data for this study was obtained from 251 people living in Turkey. The service quality was described as a second-order construct with the dimensions proposed in SERVQUAL scale. Confirmatory factor analysis and structural equation modeling were used to analyze and validate the model. The findings showed that the service quality, together with the relevant dimensions, tangibles, reliability, and assurance, has an influence on the customer satisfaction but not on the customer loyalty. Nonetheless, it was confirmed the customer satisfaction has an impact on the customer loyalty.
Saricam,C.(2022).Analysing Service Quality and Its Relation to Customer Satisfaction and Loyalty in Sportswear Retail Market. Autex Research Journal,22(2) 184-193. https://doi.org/10.2478/aut-2021-0014
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